Frequently Asked Questions
We’re here to help you exceed your Social Media Marketing expectations. Consequently, you have questions, and we have the answers! If you don’t see your question listed here, feel free to contact us.
This is one of the most frequently asked questions! And, the answer is, you MUST have a social media marketing plan and strategy! After the social media audit, the next step is your social media plan and strategy. In other words, what strategies will you implement to carry out your plan?
Each platform is going to be different. On some platforms, you can get away with posting once or twice a week and still have maximum impact. Others, you may need to post two to five times a day. The answer to your question is, it depends on the platform, your business, and your target market.
The answer to that question is that it hinges on your target market, your industry, and how you intend to brand your company. The options you have are text, gifs, memes, videos, pics, Livestreams, stories, and audio. What is your target marketing expecting; that’s what you deliver!
Yes, you can, but it depends on how you answer these questions:
Are you willing to take the time to learn the nuances of each social media platform?
Are you willing to learn how to perform a social media audit?
Are you willing to learn how to decipher Social Media Analytics?
Are you willing to take the time to create targeted posts for each platform?
How much time will social media take you away from running your business?
How much income will you lose toiling over the technical and analytical side of Social Media?
If you answered “No” to the first four questions, you need to hire us! If managing social media is taking away the time you need to run your business, you need to hire us!
There is no pat answer to that question; each business is unique and has unique target markets. The key is finding out which platforms your target market utilizes and set up camp on those platforms.
Using social media platforms to answer general questions, updates, and make announcements is a great way to build a brand and create buzz. In terms of providing individual customer service that requires the exchange of account or credit card information, the answer is, “NO!”
The answer is, “Analytics!” We emphasize the use of Google Analytics. That stated, FaceBook provides access to their Analytics called Page Insights. Twitter and LinkedIn have their own Analytics. No matter which data you are using, the Analytics will tell you where your traffic is coming from, which posts are popular and not.
You can use Google Analytics to see how effective your efforts are at driving social media traffic to your landing pages, website, and eCommerce store. Install Analytics from the onset and use it to be your social media seeing-eye dog.
The first step is getting a social media audit. That critical step will determine which platforms are best for you and how to leverage them to your advantage. If you already have social media profiles, they will be assessed to see how they fit with your business model, and then a plan is implemented to give you maximum impact.
If you have no social media profiles, we will create them for you and properly optimize them so that you can experience the impact of social media traffic.