Twitter For Business Cheat Sheet
Twitter is one of the world’s most popular social media platform, and Twitter for Business is undeniably one of the hottest tools for marketers looking to increase customer base, brand, and income.
With over 300 million active users, it is a great platform for your business to connect with a new audience. People on Twitter talk about various topics like their interests and their reactions to the current issues. This helps you understand the things they find important thus and connect your messages to appeal to their needs. Real-time conversations or tweets with potential customers can help you grow your business.
What Is Twitter?
Twitter is an online news platform and social media that people use to communicate in short messages called tweets. It lets you hear the thoughts and opinions of people about certain topics allowing you to listen about your company and its competitors.
There are so many things you can do on Twitter, such as hashtags, Twitter lists, social media influencers, and pinned tweets. With these features, you can easily create social media campaigns for your business to help increase customer service, boost brand awareness and recognition, and drive sales.
Here are the benefits you can get in using Twitter for Business:
Collect Twitter For Business Market Intelligence
People tweet about a lot of different topics. You can use industry keywords to search for topics that you want so you can listen to your competitor’s tweets; this would allow you to find out your competitor’s strengths and weaknesses. You can then build a strategy to catch up or get ahead of your competitors.
Promote Your Business And Engage With Customers
Utilize all the features and consistently post relevant and exciting information to your Twitter for business profile; this can increase your followers and thus increase your brand awareness. You can even use multimedia such as videos, images, memes, and GIFs.
Keep in mind, however, that no matter how big your fan base of followers is, those are just numbers if you do not engage with them. Twitter helps you connect with people on a personal level, so make sure to use that to your advantage and interact with your audience.
Get Information About Your Prospects
Same with your competitors; you can follow your potential customers on Twitter and listen to what they have to say. Doing this can give you an idea of what they care about, and you can properly target their needs.
Linked with Facebook
Some of your customers or prospects may not be on Twitter but are on Facebook. With Twitter’s integration with Facebook, you can now post your tweets on your Facebook wall; this means you can reach a larger audience, even those who are not on Twitter.
Twitter For Business Ads
Twitter is free, but it has paid advertising options that you can use to promote your business.
Targeting The Right People
To connect with your target audience, you have to find out their interests, what they like doing, what they need to learn, and a few other fun stuff. Because of Twitter’s openness, you can find what you need from your target customers. This way, you can make ads that appeal to the personality of your target market.
Build a Twitter For Business Brand Advocate's Community
Know that your Twitter Community is a lifeline. It can very well determine the strength of what you can get from the Twitter platform. Find people interested in your brand and build a community with them. They can become your brand advocates who will help you promote your business.
Share Information With Your Audience
Share your photos of products, events, travel, conferences, and your other finds with your audience to keep them updated and aware. Most people follow you because they want to know about your activities or anything new about your business.
Post Offers And Discounts
Twitter is a platform where you can promote your products and services to your market. Utilize it to post your offers, or if you have discounts, so your followers and customers can easily see those. They can even post questions about your offers, which you can turn into an opportunity to reach out and interact with them.
Many conversations happen on Twitter, so make sure to use this to communicate your brand, reach a bigger audience, and improve your chances of a sale. Using Twitter for business can provide your brand with plenty of incentives, and it is a shame if you let this opportunity slip away.