YouTube For Marketing Is a
Marketer’s Dream Come True!
Alarmingly, only around 10% of business owners understand the power of YouTube for Marketing. That means that your competitors are most likely not using this powerful social media tool. It also means that you may not be utilizing YouTube for Marketing as an amazing part of your social media strategy. Let’s take a brief look at what all of the hype is all about.
What Is YouTube?
YouTube is the largest and most popular video streaming website on the internet. It has over a billion users all over the world. This website is so popular that it is estimated that over 400 hours of video content are uploaded to YouTube every passing minute. That’s a lot! Imagine how many people go to this site every day. The user/viewer traffic is insane.
YouTube doesn’t limit its users to any video category. You can upload anything and everything under the sun. The site has been around for a long time, so its user interface has been developed and redeveloped over the years. The YouTube that we see today has been improved by its creators’ desire to keep up with their users and their ever-changing demands. As a result, no other video streaming site can compete with this giant.
Facts and Numbers
- Approximately 1,300,000,000 people use YouTube
- Nearly 5 billion videos are viewed on YouTube every day
- 300 hours of videos are uploaded to YouTube every 60 seconds
- YouTube gets 30 million visitors per day
- Eighty percent of YouTube’s views are from outside of the USA
- More than 50% of YouTube views originate from mobile devices
- Only 9% to 10% of small businesses in the USA utilize YouTube
- YouTuber’s have high expectations! Approximately 20% of the people who start watching a YouTube video will exit within 10 seconds.
- Each month viewers watch 3.25 billion hours of video on YouTube
- YouTube can be navigated in 76 different languages (that’s 95% of the people on the Internet)
- Approximately 10,113 YouTube videos generated over 1 billion views
- The daily average number views generated by mobile devices on YouTube is 1,000,000,000; 62% of the viewers are male, and 38% are female
Who Uses YouTube?
YouTube doesn’t have a target audience. It caters to everyone; young, old, professionals, enthusiasts, athletes, and everyone else. Everyone has been to YouTube. It’s almost instinct when you want to watch something; you go to YouTube. Everybody does.
The site allows users to share their content with many people worldwide. Imagine how convenient that is for people. You no longer have to pass a DVD around to reminisce over your family’s special moments. Just upload it and give everyone a link. You don’t have to mail your audition tapes or demo reels to your dream companies.
Simply give them a link to your best works, and you may end up starting your new job in a couple of days. With YouTube, everything is instant. Reach everybody, everywhere with just a couple of clicks.
Why Should YouTube Matter To You?
Why bother printing flyers and distributing them on the street when you can just make a post and have people share them? YouTube can give you a fresh way to grow your business. Don’t reach out to your target market; make them find you. This way, you don’t waste your time marketing to people who might not even be interested in your product.
With YouTube, customers can find you. They’ll search for your product because they’re interested and all you have to do is show off what you can offer.
Think of the possibilities. You now have access to billions of people around the world. How do you make it work for your business? How can you make the most of this opportunity?
How Can We Help?
Let experts handle it for you. If you think you have a million dollar idea, but you’re not sure how to shop it around, leave it to us. Using YouTube for marketing as a tool is the way to go! Once you let us take over, you don’t have to worry about reaching out to people, just focus on your product. We’ll do the rest. We can take care of making sure your account is prepped properly.
Here’s an outline on how you can boost your presence on YouTube.
Set Up Your YouTube For Marketing Account
Don’t belittle this process. Whatever will appear in that account will reflect on you and your business. If you’re unsure on how to begin, let us do it for you. We have plenty of experience with this matter.
Start Posting Videos
Of course, you have to let people know you’re there. Give them relevant content that would keep them coming back for more.
You can convert photos into interesting slideshows; be sure to add, captions, music voice overs, intros and outros in order to make your videos look professional. DULY NOTE: slideshows only work with certain types of pictures, most of which are related to beauty, hot cars, and gadgets.
The last thing you want to happen is to get accused of stealing intellectual property. Don’t just grab music from anywhere. Search for free, royalty-free music that can be used commercially.
Understand META Descriptions
These descriptions are what prompt YouTube videos to appear when users enter keywords on search engines; done properly, this could seriously rack up views. Get a professional to do this right for you.
Use Your Videos To Draw People To Your Website
A very interesting video would leave people wanting for more. Get more exposure by putting your site’s URL somewhere in the video and on the tags underneath it.
Include SEO Terms In Your Descriptions
Sounds complicated, but SEO is critically important. Proper SEO will bring views to your videos
Keep Your Channel Active And Alive
Don’t stop posting. Make a schedule and a timeline of your upcoming videos to make sure you don’t run out of content.
Make Friends With Your Viewers
Make your channel appear active and engaging by answering queries and questions on the comment section.
Get More Views
Views are the life of YouTube videos. It’s what keeps them and your channel alive.
Perform Regular Clean Ups
You can’t avoid spam or competitor comments. Unfortunately, people will leave negative comments, spammers will spam and there will be people who seem to have an angst without a cause. Viewers can be vicious for no reason at all; this is why regularly scanning your videos for hurtful comments is part and parcel of being on YouTube.
Follow these pointers and you will be on your way to success on YouTube for marketing.